Announced today, the most important shift in camera hardware since the release of the Hasselblad some 40 years ago.
RED Digital Cinema Camera’s have announced a new system that covers most camera types in use today from the prosumer low end HD video to the 6X17 wide format stills camera. All camera manufacturers will be hit with the magnitude of this new concept. Everything interchangable, all possible ergonomic configurations covered from a hand held stills system, shoulder mounted video, extreme high end feature film kit, and yes even 3D. This new camera system is the RED DSMC (Digital Stills and Motion Camera)
For most stills shooters a 24 MP stills camera that can take a Nikon or Canon lens is enough to get some interest. For video prosumer a fixed lens 2/3″ sensor shooting a 3K image is astounding. For those at the high end the options are equally staggering, a true 6 x 4.5 digital still camera at 65 MP or a file for feature film production at 9K and 50 fps.
This will sink in over the next few months as the options become clearer for those willing to add it all up. The big advantage they claim is RED have made obsolecence obsolete, and I am onboard as of now.